
Ants don’t hold meetings. They leave scent trails that others follow – information lives in the environment instead of in heads and calendars. That is the core of “pheromones instead of meetings”.
What this means for your team
Many meetings exist to distribute information that could long since have been visible. If you record decisions, status and priorities in one shared place, you need fewer coordination meetings.
- Make it visible: a shared board for tasks, status and blockers.
- Record decisions: short decision notes instead of repeated discussion.
- Meetings with a purpose: only where exchange is really needed – with a clear outcome.
- Communication rules: who informs whom, how fast, through which channel?
A first step
This week, cancel one recurring meeting and replace it with a short written update. After four weeks, check what was missing – and what wasn’t.
Ants don’t talk – they act: information should trigger action, not fill calendars.


